This campaign needs reinventing.

This is one of those campaigns that I think is a total waste of money. it's some creative team's idea of a great concept, but it actually lacks any meaning at all. What are these reinvented things? Completely bizarre versions of familiar things. Is the new Camry a bizarre reinvention? Is is anything like the past? And, if not, does that mean that it wasn't something people wanted. And if it's reinvented, how? In what way? Don't tell us about a poopless baby; tell us why we should buy the Camry. Or does this mean that nobody wanted the Camry so we completely changed it. I don't get this campaign at all. I'm sure lots of viewers will think it's clever or funny without ever realizing it doesn't tell them a damn thing about the car. By the way, the music is about as trite and overused as anything on television. What agency came up with this absurd campaign?

Oh, no. Not again!

I think this is a very clever commercial, except for one thing: scoring it with the incredibly cliched Strauss opus "Thus (or Also) Spoke Zarathustra", which has been wildly overused since 2001, A Space Odyssey. I can't imagine how any agency could come up with a spot this clever and then not score it with music that is more imaginative and original than something used in a hundred hack commercials.