Yeah, this should bring in the crowds.

I recently lambasted a poster designed to recruit teachers. Today I saw another equally inept poster. This one was for Miami Metrozoo. The headline was,"Fun in the Sun". Since it was for a zoo one might imagine that it would show some animal, wild or not. A giraffe would be nice. Or how about a zebra? But no. This poster showed a little girl in a bathing suit getting wet from some kind of hose or fountain. In the background were a few other young girls. There wasn't a hint of a zoo anywhere, and it could easily have been somebody's backyard. How do posters like this get produced and displayed? Didn't anyone at the the zoo protest?

Note: Unfortunately I cannot find the poster on the Internet, so I have chosen this stock photo to give you some idea of the spirit of the poster. Exuberant to be sure, but nothing whatever to do with a zoo.