Where's the pep in this "talk"?

I don't get this commercial at all. Where is this woman? Does she work in a supermarket? What kind of supermarket has a corridor of empty freezers and what is she doing? Plus, if she's not an enlisted soldier, what the hell does this military character have to do with the spot. Halls labels this, "A pep talk in every drop". But how is this a pep talk, which is a talk designed to entail enthusiasm and determination. This is a scolding designed to create fear and obedience. Hall's Cough Drops is a very good product. It certainly deserve a more intelligent campaign than this meaningless nonsense. Also, were there any other commercials in this illogical series because I couldn't find any?