Showing posts with label Colgate. Optic White.. Show all posts
Showing posts with label Colgate. Optic White.. Show all posts

Friday, November 25, 2011

Tight squeeze.

In case you think that billion dollar corporations aren't generous, I have an incident to report. Recently Colgate introduced a new toothpaste called Optic White. It was very costly, but I thought I'd give it a try. When I read the packaging I was surprised to see a grammatical error. One of the legends on the package read:With regular use it removes stains ordinary toothpaste don't. Being an avid letter writer, both pro and con, I wrote to the company pointing out this blunder. In a short period of time, I received a letter from the executive offices thanking me for pointing this out, assuring me that error would soon be remedied, and that to show their gratitude they were sending me a gift. What was the gift? A packet of coupons giving me as much as 25 cents off on a variety of products I wouldn't be buying anyway.

Note: Speaking of companies that have no scruples (were we?) don't you think the woman in this visual was deliberately chosen because she looks like Marilyn Monroe, which is like getting a celebrity's picture without having to pay a celebrity price?