Sadly today's commercials are mostly uninspired. But even sadder, many of them are illiterate. Take Kay Jewelers for instance. They assure us that, "every kiss you share together begins with K." The word share means together, so this expensively produced commercial is redundant. Why didn't the writer, the director, or anyone else involved with this commercial know that? And this is only one of many poorly written and produced advertisements we are exposed to every day.
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