No, there is no reliable scientific evidence that Prevagen works to improve memory or cognitive function. In fact, a New York jury found that many of Prevagen's marketing claims were misleading. Federal and state regulators sued the marketers of Prevagen for making unsubstantiated claims and eventually won, resulting in a court order that prohibits the company from claiming the product improves brain function or memory. 

 SPEAKING OF STINK

I find any ad for full body deodorants objectionable. The idea of using a spray to replace a shower is repulsive, especially when one must view overweight women and shabby looking men spraying their armpits and butttocks. One recalls the commercials for Mitchum in years past. They seem very team in light of these odorous new entries.

 POOPH

It came as no surprise to me that this product was a complete waste of money, Sadly there seem to be no rules against false advertising any more, which allows frauds like Pooph to make claims to an effectiveness it doesn't have. The ads are very convincing. But this product stinks.

SPEAKING OF STINK

I find repulsive any commercials for full body deodorants. The very concept of using a spray to replace a 

 CHASE - DEBIT CARD

While the idea of giving teens their own debit card seems indulgent, I think this red-headed kid is worth every cent they paid him. Surprised neither of the  couple who play his parents has red hair. Still this is a good looking and very well done spot.

XFINITY - IN GENERAL

I don't know who this ad agency is but I hate almost alll of their incoherent commercials. I especially detest the annoying overdone WIFI promotions, which makes no sense at all.

 MORGAN AND MORGAN

While I find their family focus ads very convincing and agreeable,I think their  "creative" ads in which they find absurd examples of why "There is a reason" illogical and absurd. What agency talked them into such a weak and ineffective concept?

 AN ASIDE COMMENT

My partner Peter has wisely commented that when an ad agency doesn't have a concept, they have the models dance. This is why there are so many unimaginative commercials with a bunch of silly people dancing like lunatics for no good reason.

 SAINT JUDE

I am a great admirer of both the hospital and their ads. Each one is sincere and moving. One in particular grabs me every time. It is the spot where the father gets choked up at the concept that everything is paid for. My only complaint it that I would like to see more of a tribute to Danny Thomas.

 CONSUMER CELLULAR

The Piggy Bank ad is a particularly stupid non-concept. For starters a pig that large- even with pennies - would hold more than $600,  Still stupid as it is, the man in the phone booth is stupider. Plus despite what they say, I have not found this company easily accessible or particularly honest.

TREVAGO

I have never liked the agency's choice of models for these commercials. The men all look like derelicts recruited from the street and told to act rich and arrogant. In the the three man spot, two of the guys are know-it all jerks who are ridiculing the third less attractive hotel guess for paying more. Maybe it works but I find it smarmy.

 J.P.MORGAN WEALTH MANAGEMENT

While not terribly creative this commercial which has a couple discussing travel fantasies does have one amusing line. The guy who is considering a safari, also suggests a ranch. During his rambling he mentions   babies. She clearly shut him up by saying baby leaving no doubt that one is enough.

 SENSODYNE

While I think Sensodyne products are good, I find their advertising annoying. Their gimmick is to have what appear to be leading dentists suggest each product is superb and is sure to win great praise from consumers. One toothpaste they claim will make your teeth two shades whiter. I bought it and it didn't. The make-your-teeth-whiter claim is a lie among many toothpaste brands, no more believable than an eye-drop will make your eyes bluer.

NOTE: Irritating from many commercials is the ungrammatical use of the expression, "If I would have known" or variations thereof. It's "If I had known" and anything else is illiterate. Also I have noted several commercials where the actor cannot pronounce "miiror".

TREVAGO

The gloating know-it-all males for Trevago are thoroughly unpleasant. They generally look like drifters who were dragged off the street and dressed for the part of a frequent hotel-using businessman.Why they have to be so obnoxious to someone who paid more suggest a very weak character for these money-saving braggarts.

ICE

Kristi Noem's ICE commercials are the creepiest thing on TV. They are threatening un-American warnings from an aging bimbo whose cold-hearted delivery makes you despise her from word one. I can only imagine how frightening these Gestapo-toned ads are to immigrants if I immediately switch the channel.

 PRILOSEC

This is a typical illogical commercial.  They point out that one fire extinguisher is more effective than ten buckets of water for putting out a fire. Then they show the fire, which would easily be put out with just one of the buckets of unnecessary water being carried by a line of unnecessary men, thus making the commercial meaningless. And this dopey commercial has been running for months,,

 FRESH PET

Finally, a campaign with a concept, good writing, humor and even characters we can root against. I love that one guy threw his know-it-all girlfriend out before dinner because she belittled his dog's meal. Equally enjoyable are the guy who lowers the garage door on an evicted guest, and the gangsters who are shown closing the trunk of the car on a mafia member who didn't show the proper respect for Fresh Pet.

 XFINITY

I can't imagine what filthy, scruffy, probably smelly derelicts (or are they gold miners) have to do with Wi-fi, but I hate looking at them. Not much better is the handsome black cowboy or the oil well(?) in someone's lobby. But while Comcast is one of the worst monopolies one has to deal with, it and its ghost company Xfinity have always done rotten and illogical ads. Most offensive to me they have never pronounced the word "internet" correctly always slurring innernet.

4 IMPRINT

4 IMPRINT

 This is a daffy commercial in which the theme does not seem to relate to the product. The advertiser is using the dependability of its products which are printed logos and other advertising materials as synonymous with dependability itself. This is specious at best, a connection which will never catch on. One wonders if this absurd series of ads was created by the same agency that came up with the following commercials, which are just as dopey.

MORGAN AND MORGAN

While this company does some logical ads featuring its family of lawyers, and the matriarch telling us how worried she was when her sons began to drive and bragging about being the leading law firm for traffic accidents, that's only half their message.  The other half is a series of truly stupid messages relating non-relatable situations to representation by Morgan and Morgan. These all start with the line,"There's a reason why..." 

emu and Doug

 I was an award-winning copywriter for 40 years in Boston, Miami, and Los Angeles. And I have never seen such lousy advertising as pollutes TV today. Today's commercial are mostly inept, illiterate, illogical and completely without concepts. Rather than just bitch, I intend to bring my blog back to its initial purpose: critiquing commercials. So I hope you check in regularly to see who I am complaining about - or praising.

PREVAGIN

While the commercials for this sham product are well-done, I find them intensely irritating since all their spokesmen and women are liars. There is no reason to believe this expensive product is anything but a  placebo despite the praise heaped on it by these misguided or mendacious promoters. Sadly this is a prime example of how American consumers are scammed daily since there is no truth in advertising.

LEMU EMU AND DOUG

I have despised this insipid series of annoying commercials since they first started years ago. I can't image who would find Doug amusing or anything but annoying. In a past commercial Emu was female and dressed to the nines at a wedding. Now she's a he. Not only are the spots unimaginative, but the latest one is nothing short of hostile, as the idiotic Doug makes a pest of himself on the golf course. When a golfer asks him to ask Lemu from tearing up the golf course, he says, "I'll ask, but he won't do it".