I think for annoying and cloying commercials you can't beat Raisin Bran. For some reason these insipid and illogical little dramas always involve a tween daughter and her dad who seems to bring Raisin Bran with them wherever they go. Whoever brought a full box to a fishing site? If they are not fishing, they're exchanging puns, or discussing who makes the best choices or something equally unclear. Frankly I find them both dad and Lolita a little creepy. I can't imagine what the agency thinks this series will accomplish. It seems to me there are lots of really weird art director/copywriter combos having too much say in what gets produced today.

...but he makes "good choices"!!
ReplyDeleteI find the "Good Choices" ad unsettling. What tween, or teen wants their parent tagging along with them, especially a girl. The dad is a cross between immature and pedophile who has boundary issues. No you creep your tween/teenage daughter does NOT want or need you tagging along on a bike ride.She's quite capable of going off by herself to meet friends or just enjoy taking a ride without you. Go eat your cereal, cut the grass, watch a ball game and get some adult friends of your own. Obviously I HATE this ad.
ReplyDeleteI just want to know who thought it was cute for the daughter to be snarky like that. I would have gotten an earful if I talked to my dad like that. And this disgustingly grating commercial is STILL airing. When will it end?! I swear to God it's pushing me to never buy raisin bran again.
ReplyDeleteAlso notice these tween girls always have older, more mature voices than their ages & appearances would suggest?
ReplyDeleteThis is one of my favorite commercials!
ReplyDeleteHer Response is pure Gold!
No! You make good choices!